Perspectives and the positioning of the textile and apparel industry of Brazil to the World

摘要

The Brazilian industry has its quirks like any gift in any country in the world industry. But the textile and apparel industry has some very specific characteristics that differentiate it from any other country. Their situation despite negative shows a series of opportunities that are not enforced by the industry steeped in that same profile change hardly put into practice solutions to strengthen this high representation before the national industry niche culture. Identify the reasons that lead this industry to a negative environment is the basic premise for an early gain and improvement market, especially when it relates to coping with internal and external competition in the country, which in the globalization factors are presented increasingly strengthened and drop the Brazilian industry in various sectors, not differing in the textile and apparel industry. By identifying these factors specific sector becomes more pragmatic presentation of possible solutions for improving micro and macro environmental situation or change of a structured profile, generating more strength in facing competition and demand for change in policy stance of the government with actions to protect the Brazilian textile and clothing manufacturer.