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Crowds, Gigs, and Super Sellers: A Measurement Study of a Supply-Driven Crowdsourcing Marketplace

机译:人群,演出和超级卖家:对供应驱动的众包市场的测量研究

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The crowdsourcing movement has spawned a host of successful efforts that organize large numbers of globally-distributed participants to tackle a range of tasks. While many demand-driven crowd marketplaces have emerged (like Amazon Mechanical Turk, often resulting in workers that are essentially replace-able), we are witnessing the rise of supply-driven marketplaces where specialized workers offer their expertise. In this paper, we present a comprehensive data-driven measurement study of one prominent supply-driven marketplace – Fiverr – wherein we investigate the sellers and their offerings (called "gigs"). As part of this investigation, we identify the key features distinguishing "super sellers" from regular participants and develop a machine learning based approach for inferring the quality of gigs, which is especially important for the vast majority of gigs with little feedback.
机译:众群运动产生了一系列成功的成功努力,组织了大量全球分布的参与者来解决一系列任务。虽然许多需求驱动的人群市场出现(如亚马逊机械土耳其人,往往导致工人基本上是更换的),但我们目睹了供应驱动的市场的兴起,专门工人提供了专业知识。在本文中,我们为一个突出的供应驱动市场 - FIVERR提供了一个全面的数据驱动测量研究 - 其中我们调查卖方及其产品(称为“GIGS”)。作为这一调查的一部分,我们确定了从常规参与者中区分“超级卖家”的关键特征,并开发了一种基于机器学习的方法,以推断出巨型的展示的质量,这对于绝大多数GIG有几乎没有反馈的展示尤为重要。

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