The influences of demographic characteristics on tourism decision: Taking Daming Lake in Ji'nan as an example

摘要

Demographic characteristics and tourists' decisions were studied basing on field survey and questionnaires in Daming Lake scenic spot and the impact of demographic characteristics on tourists' decisions were analyzed using Crosstab analysis. Demographic characteristics indicated that: 1) most of tourist's age were between 26 and 46; 2) the tourists' percentage increased with the education; 3) most tourist's vocation were public servants and staff in institutions, and an important part were students and the The self-employed, the freelancers; 4) monthly income concentrated on the right down the middle. The tourists' decisions showed that: 1) most tourists coming from Jin'nan were to relax and those from the other areas were to sightsee; 2) word-of-mouth recommendation and the network was the important way for tourists to obtain the informations of scenic spot; 3) most tourists visit Daming Lake with his family or friends. The Crosstab analysis between demographic characteristics and tourism decisions suggested that the age and vocation had some influence on the tourists' purpose and the age also had some influence on the way of obtaining the scenic spot' information.