Characteristics of Consumer Behavior in China's New Energy Vehicles Market

摘要

With the development of vehicle market, it brings higher quality of life to consumers and countless profits to enterprises. At the same time, the growing severe environmental problems require reform in the automobile industry and all the signs indicate that new energy vehicle is the most feasible solution. Nevertheless, it is still a less popular idea in China. This research aims to figure out the factors that influence Chinese consumers' decisions on purchasing a new energy vehicle and propose rational suggestions to the Chinese new energy vehicle industry to raise the trend of consuming green energy.