The Analysis of Postal Express Customer Satisfaction In Shanxi Province

摘要

In the period of China's express delivery market rapid expansion, the postal express business has declined in Shaanxi Province. Improving customer satisfaction has become the important tool to maintain and increase market. after analyzing postal express logistics business situation and competitors in the Shaanxi province, build shaanxi province postal express customer satisfaction (SEM) model. Conducing validity and reliability test, empirically analysis postal express customer satisfaction in Shaanxi Province. According to the empirical results, it show that prices, Timeliness satisfaction, quality of service have significant impact in Shaanxi postal express customer satisfaction. From the three factors put forward suggestions.