Transformation of Marketing Mode of Small and Medium-sized Enterprises in New Media Age

摘要

Considering the sustained development of modern network technology, more and more new media are changing the marketing and transmission mode in the modern society. Small and medium-sized enterprises should attach more importance to the great influence of new media in marketing communication so as to innovate the marketing mode constantly and occupy a larger consumer market. This paper discusses connotations of new media marketing, analyzes differences of new media marketing and traditional marketing, lists main manifestation of the transformation of marketing mode of small and medium-sized enterprises in new media age and puts forward countermeasures for further transforming the marketing mode of small and medium-sized enterprises in new media age.