The Analysis of the Coexistence between Sport and the Media in the Modern Society

摘要

This paper is aimed to analysis briefly the coexistence between sport and the media in the modern society. I analyzed their inter-relationship from three perspectives: attraction and influence, increase benefit, and global T.V coverage. Data observation, literature review, reflective journals were used to how sport attraction and influence occurred when the popularization of media and further explore some important factors and inter-relationship about sport and media industry in the contemporary era. The results indicate that sport managers can further cognize sport and media have developed an interdependent relationship.