Central Northeastern Thailand Tourism Branding, supporting the ASEAN Economic Community, the objectives are: to study the existing markets; analyze the provinces' tourism branding; and propose guidelines for the northeastern region's branding. The research methodology is the mixed method of quantitative and qualitative; the literature and research reviewed were incorporated with the field survey in the upper northeastern region. The questionnaire used a quota of 382 samplings. The qualitative analysis of the stakeholders' interviews revealed. With the information acquired the researcher developed the central northeastern branding. Finally, the data was analyzed from tourists' behavior for an initial branding in excellent rank.
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