Growth in the US Market for Residential PV Systems and Buyer/Lessee Experience

摘要

The US market for residential solar installation is experience significant growth driven by low installation prices as well as the solar lease model. Currently there is low understanding of the end user buying or leasing experience. This paper provides an assessment of the residential solar customer experience and provides an analysis of business models driving adoption. The information used to assess the end user buying experience was gathered through an extensive survey of consumers (buyers/lessees) residential PV systems. The analysis of growth in the US market for residential PV installations is based on primary survey methodology and makes use of a database that dates to the mid-1970s. In particular, the information and data used to assess the consumer buying experience comes from recent survey effort of a population representative of US system lessees/buyers, that is, not the entire population but a representative sample of the entire population.