Research on Internationalization Strategy to Chinese Self-owned Brand Closing Export

摘要

With China's accession to the WTO, it is needed to accelerate the pace of the development of Chinese closing enterprises, and create the international strategy of closing export self-owned brands.We can not only develop the clothing exports of self-owned brands, but also change the traditional closing export growth pattern, promote the brand influence, enhance the competitiveness of our product in the international closing market, and bring big promotion for international development of Chinese self-owned brand clothing.This paper will explore the international strategy of Chinese closing export self-owned brands, in order to enhance the position of our self-owned brand closing in the international closing market.