The Role of Design Management in the Transformation of Chinese Industrial Economic Taking the Design Management Practice of an Enterprise as an Example

摘要

It analyzes the background of design management and its theoretical evolution process, design management is taken as a necessary means for systematically solving problems in the process of business operation. The transformation of the consumer market has brought about a change in the status quo of the transformation needs of manufacturing enterprises. It discusses and improves the enterprises' brand strategy, product development, sales and service, and the collaborative creation model of each department as modules in the design management system. Illustrating the role of design management in the transformation and development of manufacturing enterprises through the illustration of design management practices in an enterprise, which exploring the value of integration of service design thinking and methods with design management and return to the essence of business operations.