Information Technology in the E-commerce Marketing Strategy of OAWAY Website

摘要

In this paper, it is analyzing the e-commerce marketing strategy with information technology in the promotion process of SME (small and medium-sized enterprises). Some marketing methods is indicated. There are through search engine optimization, microblogging marketing, BBS marketing, event marketing technology, etc. Using these methods, the e-commerce website can be faster and better indexed by search engines with information technology. Then, improve the e-commerce website's ranking in search results. Thus, enhance the e-commerce website's sales, corporate online image and corporate culture. This kind of marketing strategy is more suitable for long-term optimization and promotion of SME e-commerce website. The corporate e-commerce network marketing will bring better results.