Advantages and Strategies of Tourism Landscape Development in Harmony with Traditional Calligraphy Art-the Hometown of Confucius and Mencius as an Example

摘要

In a long time, calligraphy on the stone inscriptions has not played an important role as one of the tourism landscape in the hometown of Confucius and Mencius, which does not match its status as a cultural resort, and does harm to the further development of local tourist production. Taking calligraphy and tourism in the southwest of Shandong Province as an example, based on the analyses of calligraphy and tourism resources, this paper tries to build up "calligraphy brand" as the icon of the southwest Shandong tourism, leading the harmonious development way between calligraphy and tourism, industrialized and cooperated, to explore the cultural and artistic value of calligraphy on the stone inscriptions in the tourism landscape of southwest of Shandong. These will promote the scientific planning and the deep development of tourism of the hometown of Confucius and Mencius, from which to achieve a win-win for tourism industry and popularization of calligraphy. Nowadays, tourist activities have changed from sightseeing to integrated tourism and cultural tourism with the rise of mass tourism and the improvement of cultural literacy and the aesthetic taste. The activities of Calligraphy had showed vitality increasingly in this process, which aimed to enhance their aesthetic capabilities and their taste to the traditional culture. Calligraphy as one of representations of traditional Chinese culture, is popular in tourists, and becomes a unique tourism resources. This paper will analyze the tourism landscape of Calligraphy in Qufu and Zoucheng, and will explore the type of the coordinated development between tourism landscape and Calligraphy in Southwest of Shandong Province from a strategic perspective.