Do Consumers Select Food Products Based on Carbon Dioxide Emissions?

摘要

This study investigates whether consumers select foods based on the levels of carbon dioxide emissions by a real choice experiment. Respondents are asked to purchase one orange based on price and level of CO_2 emissions under no monetary incentives. The willingness to pay estimate for the reduction of 1g of CO_2 emissions per orange is significantly lower for the low environmentally conscious group than it is for the high environmentally conscious group.