Brazil and China are two of the most important emerging markets for luxury goods worldwide (Galhanone 2009; Lu 2008). In both countries, luxury consumption is concentrated among the very rich people who can afford it. As a consequence, it can be viewed by others as unacceptable, unfair, and excessive. These latent judgments may have an impact on the emotions felt. In addition, specific characteristics of each country may also interfere with luxury consumption, i.e., religious, economic or cultural factors. Understanding the impact of these factors through the study of emotions felt toward luxury consumption is therefore the objective of this study.
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机译：巴西和中国是全球奢侈品最重要的新兴市场（Galhanone 2009; Lu 2008）。在这两个国家，奢侈品消费集中在能够负担得起的非常富裕的人中。因此，它可以被别人视为不可接受，不公平和过度的。这些潜在的判断可能对感受到的情绪产生影响。此外，每个国家的具体特征也可能干涉奢侈品消费，即宗教，经济或文化因素。因此，了解这些因素的影响通过对奢侈品消费的情绪的研究是本研究的目标。
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