Chapter 71 Research on Internet Marketing Methods and Strategies of Small and Medium-Size Enterprises in China

摘要

This paper focuses on a narrow sense of network marketing, defining it as a way, with the help of the internet, to more effectively meet customer needs and desires, to complete market research, marketing communication, product sales, and payment for goods, after-sale service and other marketing aspects in order to achieve corporate marketing goals. On the basis of careful analysis of the present situation and problems of the small and medium enterprises (SMEs) network marketing and the obstacles that small and medium enterprises face when carrying out the network marketing, this paper presents the specific methods and strategies of network marketing for SMEs in China.