Economic Model of Start-up Company in Creative Industries

摘要

This article looks into a model of a company doing business in the area of creative industries where company economy and creative investments in company assets are examined while applying the dynamic approach to management. The model is compiled with help of economic hard parameters of the modeled company which provide the necessary information in balance sheets, profit and loss statements and cash flow statements. The model is further enhanced with soft elements - variable parameters such as activities of the director, auditorium size, expedition complexity or success image of a film investment and its impact on the company's economy. The article maps the process of company modeling starting with a story of a start-up business, through feedback loop diagram, to the system dynamics model. The model is constructed in order to provide an alternative method of teaching economics and accounting and is ready to become a helpful assistance in establishing a business plan of starting entrepreneurs in creative industries.