The Culture of Ethics and Social Responsibility on the Romanian Market of Mobile Telecommunications

摘要

The Romanian CSR is a mere imitation of the foreign practices; social responsibility is not yet an actual value of the Romanian corporations, but it is imposed by the expat management or by the parent company. The economic and social development in recent years has boosted the number of investors, creating new dilemmas for the binomial shareholder - investor versus manager, which provides premises for operational leadership of the firm, imposing, in a competitive economy market and in conditions of globalization, compliance with ethical and moral standards in business. In that context, transnational companies that operate in our country must align, voluntarily or mandatory, to human ethical and human norms on cultural diversity, laws, habits, beliefs and the behavior patterns of the society where they operate. The ethics in the national business environment must represent a major objective for every company because an ethic doing business code will increases the economic efficiency. This aspect must denote an important objective to be assumed by companies in their fight to increase the buyers trust in the company efficiency and, indirectly, in their products.