Analysis of African e-commerce environment and suggestions on investment of Chinese enterprises

摘要

With the rapid development of online economy, cross-border e-commerce has become a hot spot for scholars and investors. Due to the weakness of international trade, the opportunity for developing cross-border e-commerce is coming. Africa is an ideal capacity to undertake, with high return on investment and preferential policies of the host country, attracting the investment of cross-border e-commerce in China. This paper mainly analyze African e-commerce environment and to put forward policy recommendations of government and enterprise level.