THE APPLICATION OF E-COMMERCE IN TRAVEL ENTERPRISES: A CASE STUDY OF ELONG.COM

摘要

ELong.com, a Chinese travel e-commerce company to provide consumers with accurate travel-related information and high quality travel booking services, was built in May 1999. Now, ELong.com has been one of the most famous brands of travel e-commerce enterprises in China. This paper analyzes the running model of eLong.com comprehensively from the perspective of technology, management, capital, operation and cooperation. Based on the analysis and the case study, this paper attempts to unveil the application model of e-commerce and investigate how the e-commerce application influences the firm's growth in travel enterprises.