With the increase of life quality of our people, and with the new medical reform stepping onto the quick track, medical instrument industry is developing rapidly. The domestic portable medical electronic products are facing competition from both domestic and overseas. As the new listed company in the A stock market SME board, Jiuan Medical needs to conscientiously analyze its own strengths, weakness, environmental opportunities, and external threads (SWOT), nicely design its positioning in the market, and correctly set up marketing scheme, in order to win in the market with fierce competition. This paper made SWOT analysis for Jiuan portable medical electronic products on the basis of analyzing market environment of domestic portable medical electronic products, finding solutions of SWOT strategy and tactics.
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