USING COMPETITIVE INTELLIGENCE TO ENHANCE AFRICA'S COMPETITIVENESS: PRACTICES IN SOUTH AFRICA

摘要

The case for competitive intelligence (CI) to play a developmental role in Africa is strong as is evident in the competitiveness rankings released by the World Economic Forum. Currently most African countries are weakly integrated with the global economy. The research done for this paper focused on how CI can enhance Africa's competitiveness and specifically focus on the situation in South Africa. A survey was conducted to determine how South African organisations can use CI to increase their competitiveness. The findings indicate that organisations recognise the importance of CI and that CI is in existence for more than five years in the majority of organisations.