Utilization of Competitive Intelligence to Enhance Firm Performance: A Case of South African Small and Medium Enterprises

Lynnette Magasa; Mphahlele M.I; Awosejo

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Utilization of Competitive Intelligence to Enhance Firm Performance: A Case of South African Small and Medium Enterprises

机译：利用竞争情报提高企业绩效：以南非中小企业为例

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The purpose of this paper was to gauge the extent to which the utilization of competitive intelligence (CI) gives rise to enhanced competitive performance in small and medium enterprise (SMEs). The research aimed to achieve this, by examining the roles of

机译：本文的目的是评估竞争情报（CI）的使用在多大程度上提高了中小企业（SME）的竞争绩效。该研究旨在通过研究以下方面的作用来实现这一目标

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《International Journal of Advanced Computer Research》 |2014年第15期|共5页
作者
Lynnette Magasa; Mphahlele M.I; Awosejo;
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中图分类计算技术、计算机技术;
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Utilization of Competitive Intelligence to Enhance Firm Performance: A Case of South African Small and Medium Enterprises

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