Countermeasures and Suggestions on the Tourism Image Design of the CIS Introduction in Shenyang

摘要

The construction of city brand and tourism brand image is an important proposition affecting the development of a city. The corresponding research and practice have been widely carried out in the domestic tourist cities. As the economic, political and cultural center among the three northeastern provinces, the lack of urban brand image in Shenyang is an unfavourable factor during the process of constructing a national central city. Also problems in Shenyang's city brand construction are analyzed in detail in this paper. And following countermeasures and suggestions has been put forward: the relevant government departments should strengthen the brand awareness, the role of regional culture in shaping the Shenyang's tourism image should be fully played, the brand design should be selected through a variety of channels, and the popularity of Shenyang's tourism brands has been raised with the help of large events and festivals.