Research on the Innovative Packaging Design of the Tourist Souvenirs in Regional Intangible Cultural Heritages

摘要

The package of the tourist souvenirs in the intangible cultural heritages is one of the topics that people pay less attention to, but with the rapid development of tourist industry as well as the transformation of intangible cultural heritages, it has caught their eyes gradually. The paper is meant to explore a way for the packaging design of the tourist souvenirs with innovation through the analysis of the propagation characteristics of the tourist souvenirs in intangible cultural heritages and the combination of the packaging design elements and the innovative design of tourist souvenirs.