Research of the store image based on Wechat Public Platform

摘要

The store image has 8 factors including merchandise image, service image, price image, convenience image, promotion image, atmosphere image, facilities image and reputation image, and the management of store image work is very complicated and inefficient. This paper proposed a solution which optimizes the management of store image based on Wechat Public Platform. Firstly, this paper describes the problems existing in the management of store image work, and introduces the development status of Wechat Public Platform. Then it discusses the design and implementation of solution based on the Wechat Public Platform.