Assessment of the desirability of tourism destinations based on perceptual analysis of the quality of environment Case study: The coastal areas of Ramsar

摘要

Planning for tourism destinations in order to develop collect useful policies with the aim of qualitative improvement of them has a lot of importance. Tourism destinations should have qualities to provide the conditions for attracting the tourists and accommodating them. Different aspects were considered for improving the quality of tourism destinations that one of the most important ones is the quality of tourism environment. This study evaluated the qualitative indicators of the coastal environment of Ramsar city in a field study through questionnaire tool. To this end, 304 questionnaires were distributed among coastal tourists of Ramsar city, and they were analysed after collecting data. The results of the analysis indicated that the qualitative indicators of coastal environment of Ramsar can be recognized in a specified factors. These factors are; 1. Cleanness, the quality of environment sight and social security 2.Tourism facilities 3. Recreational space and activities for families 4.Access and traffic 5.Welfare services and hospitality. There was also significant relationship between quality factors and satisfaction with tourism environment and probability of returning to the tourism destination.