Study of the Sports Precision Marketing Model under Big Data Environment

摘要

Under the influence of big data environment, the sports marketing method becomes more personalized and precise. Sports precision marketing is based on the characteristics of consumer behavior of sports target market. It is the combination of quantitative and qualitative analysis methods for targeted marketing. By applied literature and example analysis, this paper pointed out the influence of large data environment on sports marketing. It made systematic study on the basic flow of precise sports marketing, and constructed a novel sports precision marketing model. The model provides a theoretical and practical reference for the research and application of big data technology and the innovation of marketing model in the field of sports.