Indicators of the Sustainability of Historical Tourism of Communities Surrounding Phra Nakorn Sri Ayutthaya Historical Park

摘要

Due to objectives of the research on studying behaviors, level of knowledge of people and analysis of indicators affecting the sustainability of historical tourism in communities surrounding Phra Nakaorn Sri Ayutthaya Historical Park. Questionnaire and interviews are used as research instruments in collecting data, leader of each community and people in communities surrounding Phra Nakorn Sri Ayutthaya are population in this research and both Qualitative Research and Quantitative Research are used in term of Structural Equation Model. Due to studying behaviors of people communities, it is found that participating behavior in implementation and operation has Most Mean, followed by presentation of opinions, planning and decision, monitoring and evaluation and sharing benefits respectively. Due to studying level of knowledge in community, it is found that people in communities have knowledge in locations and history in Good Mean and knowledge in OTOP is in Intermediate Mean. In part of level of knowledge of external community, it is found that people in communities have knowledge in tourist's behavior and communications in Good Level and knowledge in English is in Low Level. The analysis of indicators of the sustainability of historical tourism indicates that participating behaviors of people in communities affecting directly to development of tourism, followed by internal knowledge, internal and external indicators of tourism and external knowledge respectively. If it is considered detail of participating behaviors in operation and implementation, it is found that participation in safety is in Least Level, followed by implementation between people in communities and government and private sectors, public relations in providing tourism information, concurrent implementation with municipality, cleanliness and beauty of tourist attractions and compliance with regulations or measures in supervision of communities respectively.