Fashion Customization Brand Elements Evaluation System based on Brand Model Classification

摘要

Based on brand model and core dimensions analysis, Chinese fashion customization brand can be classified to three main kinds. Deeply interview and questionnaires faced to specialists, core customers and relative employees in fashion customization field contribute to the choice of four aspects of brand elements and nineteen sub-degree indexes. Then Chinese fashion customization brand elements evaluation index hierarchical structure can be built, which depends on the analytic hierarchy process. Simultaneously, core customization design elements can be extracted from the result of weights calculation.