Based on Technological Innovation Concept Analyzing Marketing Innovation

摘要

The paper described the location of the marketing concept of innovation, marketing channels for innovation and product innovation in marketing innovation with Schumpeter's concept of technological innovation. Austrian-American economist Joseph Schumpeter published his early masterpiece "Theory of Economic Development" in German in 1912, in which he put forward the ground-breaking technological innovations based on the theory of economic innovation. He pointed out that technological innovation, not only referred to the development and production sense of innovation, but also included the management of innovation, marketing innovation and system innovation.