A Study on Sustainable Development of Jiuzhaigou Scenic Spot Base on Structural Equation Modeling

摘要

This paper first conducts reliability testing and exploratory factor analysis according to the relevant data about Jiuzhaigou Scenic, obtaining satisfactory reliability, convergent validity, and discriminant validity. Then the paper builds structure equation of sustainable development. The empirical analysis shows that, the facilities and management in the spot have directly positive effect on sustainable development. Management service in the spot has more significant influence than public facilities; for the long-term sustainable development, much more attention should be paid to the higher qualities in the scenic spot, rather than simply cater to the customer satisfaction.