The Determinants of Consumers' Purchase Intention to Online Group-Buying

摘要

This paper contributes to examine the determinants of consumers' post-adoption purchase intention with an integrated theoretical model proposed by our study. Data collected from a questionnaire survey of group buying consumers provides empirical support for that model. The results indicate that consumers' satisfaction with prior use and perceived usefulness significantly influence consumers' continuance intention. Consumers' satisfaction is determined primarily by consumers' confirmation of expectation and secondarily by perceived e-recovery service quality. Further, confirmation also has a significant influence on post-adoption perceived usefulness.