Highway Passenger Transport Development Strategy with the Competition of High-speed Railway

摘要

With the rapid development of high-speed passenger railway and inter-city railway, highway passenger transport is facing an unprecedented competition and pressure. The impact of high-speed railway on highway passenger transport has been analysis and the transport characteristics of high-speed railway are compared with the highways'. On the basis of the travel choice behavior of passengers analysis, the systematized countermeasures of highway passenger transport are put forward including precise orientation, strengthen marketing enhancement, technical support, resource integration, brand service and government help.