The impact of market signals over enterprises in organizational environment

摘要

Market signals play an important role in enterprises competition when decisions are made or strategic actions are conducted. Market signals of enterprises are described first, and the influence of market signals to enterprises in an organization is analyzed by the method of SEM. Then an initial model is built. Relationships among market signals, competitive advantage, trust relationship, decision making and organizational efficiency are revealed though the SEM. Model analysis is made from direct effect, indirect effect and standard coefficient. Finally, on the basis of above, conclusions are provided.