Management Strategies of Creative Industries Uncertainty

摘要

Based on the extensive literature review, this paper summarized of the characteristics of creative industries and concluded that the uncertainty of creative industries implicit in the whole process of the "Creativity" industrialization. Reflect it in three main aspects: the uncertainty of the creative products formation, the uncertainty of the consumer interaction, the uncertainty of the development environment of creative industries. Considering the uncertainty of internal and external factors, this paper argues that effective management strategy should start from the standardization development of creative industries. Increasing investment in creative talent and facilities and promoting the creative industries merge with capital market.