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Vocal Minority versus Silent Majority: Discovering the Opionions of the Long Tail

机译:声乐少数民族vs沉默多数:发现长尾的意见

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Social networks such as Facebook and Twitter have become the favorite places on the Web where people discuss real-time events. In fact, search engines such as Google and Bing have special agreements, which allow them to include into their search results public conversations happening in real-time in these social networks. However, for anyone who only reads these conversations occasionally, it is difficult to evaluate the (often) complex context in which these conversation bits are embedded. Who are the people carrying on the conversation? Are'they random participants or people with a specific agenda? Making sense of real-time social streams often requires much more information than what is visible in the messages themselves. In this paper, we study this phenomenon in the context of one political event: a special election for the US Senate which took place in Massachusetts in January 2010, as observed in conversations on Twitter. We present results of data analysis that compares two groups of different users: the vocal minority (users who tweet very often) and the silent majority (users who tweeted only once). We discover that the content generated by these two groups is significantly different, therefore, researchers should take care in separating them when trying to create predictive models based on aggregated data.
机译:社交网络如Facebook和Twitter已经成为了网络,人们讨论的实时事件上最喜欢的地方。事实上,搜索引擎如谷歌和Bing有特殊的协议,这让他们包括到他们的搜索结果公开对话在这些社交网络实时发生。然而,对于任何人谁只是偶尔读这些谈话,也很难评估(经常)复杂的情况下在这些谈话位被嵌入。谁是携带在谈话的人吗? Are'they随机参与者或与特定议程的人呢?实时社交数据流的决策意识往往需要比什么是消息本身可见更多的信息。美国参议院特别选举发生在马萨诸塞州2010年1月,在Twitter上的谈话指出:在本文中,我们在一个政治事件的背景下研究这种现象。我们目前认为比较两组不同用户的数据分析的结果:声乐少数人(谁经常鸣叫用户)和沉默的大多数(谁啾啾只有一次的用户)。我们发现,这两个组所产生的内容是显著不同,因此,研究人员应注意在试图创建基于汇总数据的预测模型时,把它们分开。

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