Along with the comprehensive strength increased, people's living standard has been improved in China. However, tourism souvenirs in China have been difficult to satisfy the consumers' pursuits. Based on the current situation of Shanghai tourism souvenir design, through the investigation, the thesis found the common problems of Shanghai tourist souvenirs. Combined with the conception of sustainable development in the disassembly, recyclable, maintainability, reusability, it puts forward the sustainable conception which would apply new inspiration to Shanghai tourist souvenirs design, so as to promote the development of Shanghai tourist souvenirs design.
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