The Cognition Efficiency of Web Advertisement in Different Display Screen Zone4

摘要

The paper explores the question of cognition efficiency in different part of display screen through the experiment of response time. The result shows that the cognition efficiency in the center of screen is the best,next-best in the top-left of screen. The following is in the top-right and in the bottom-right. The cognition efficiency in the bottom-left is the worst. This provides very important experimental theory evidence,for pricing strategy of web advertisement in different part of display screen.