An Analysis of the Influential Factors in Service-Oriented of Culture Industry - Based on Survey Data of Tianjin

摘要

As the important source of competitive advantage for culture industry, Service-oriented (SO) has attracted much research interest in academics and practitioners. Taking qualitative research method, the paper analyzes and demonstrates the influential factors in service-oriented of culture industry based on the survey data of Tianjin. On the basis of this, the conceptual model among service strategy, service atmosphere and service orient is build, and the results provides empirical support for the culture industry.