Survey and research on demand for business information service of firms in China

摘要

It is crucial for business information service providers to understand the demand motives of major clients, their interest and how they evaluate such services so as to develop services that meets the clients' expectation. In this research, based on questionnaire survey, we try to understand the demand awareness, the information needs, information seeking patterns, evaluation items and purchase intention of enterprises for business information in China. At the end of the study, we also try to make some recommendations for information service providers.