Research on Application to Customer Classification in Management Decision-Making Based on Multivariate Statistics

摘要

The paper takes the customer data in a certain enterprise as the research case, and applies discriminant analysis method of multivariate statistics to customer segmentation in management decision, in order to solve the problem of customer segmentation. The aim of the study is to obtain classification schemes able to support business marketing. The customer classification is implemented by using R statistics analysis software. The classification determination model is helpful to implement customer segmentation, which plays a great role in marketing planning decision management.