Using Competitive Intelligence to Improve the Capabilities of SMB Crisis Pre-warning

摘要

The paper seeks to examine the relationship between competitive intelligence (CI) and crisis response of small and middle-sized business (SMB). Research showed that CI had all-right pre-warning capabilities to crisis. Based on the analyzing SMB's crises and crisis sources, this paper proposed a SMB's CI process of crisis pre-warning, which included many distinctive CI methods. Given the SMB's characters, a lot of effective suggestions to enhance SMB's pre-warning capability were put out. With the help of CI, SMB's could reduce negative impact of emergencies or even win additional opportunities.