Moderating Effect of Individual Differences on the Adoption of U-Healthcare Service

摘要

Since many countries are fast aging, the needs for caring aging population are increasing. As the ubiquitous sensor network (USN) technologies have shown their potential in nursing routine care of aging population or the people who are suffering from chronic diseases, many firms and medical centers want to enter this enormous and unexplored market with u-healthcare service. In order for a new service to be succeeded in the market, it is important to understand the factors affecting people's behavioral intention to use. Thus, we empirically investigated which factors have an influence on the adoption of u-healthcare service. The findings indicate that potential user's intention to adopt u-healthcare service is determined by their perception on usefulness and ubiquitous availability. In addition, it was found that the influence of some predictors on intention to use is moderated by personal innovativeness. Meanwhile, contrary to our expectation, it is revealed that perceived ease of use has no influence on the adoption intention.