Marketing customized products: A discussion on the preference of color combinations

摘要

Nowadays firms design personal products, that is, customized product s which included changing its color and material to fulfilled consumer diversified needs. The study focuses on exploring the relation between aesthetics lifestyle and color combination of the simple model of a cellular phone. The scale of aesthetics lifestyle is adopted in this study to investigate the consumers' preferences of color combinations. The research result shows that: First, there are the correlations between monochrome, double-color, and tri — colored. Second, different type and matching colors of products won't affect the choice of colors. Besides, the color preferences of the blocks on product want to highlight the block of trademark, but other blocks are only slightly differences.