Teaser Propaganda: A co-creation and engagement story

摘要

This case describes Teaser Propaganda's trajectory to create a website collaboratively. The company's goal was to engage the virtual community in a project and, with them, gets interesting ideas to build a differentiated website. However, before that, get people to follow the brand on Facebook was necessary too. In this case, it is important to analyze the crowdsourcing process used by the company, as well, the search for exclusive alternatives to optimize it.