Why People Use Social Networking Services? The mediating role of self-disclosure on subjective well-being

摘要

Social network services (SNSs) provide measures for people to express their thoughts, feeling, and experiences through computer mediated communication. As SNSs rapidly grew, studies on what were the usage motivations were conducted in order to explain the acceptance of SNSs and SNSs use intentions. However, situations where people are rather stressed through SNSs are being developed and thus it is necessary to consider again what objectives people are pursing using SNSs. In this respect, this study considered SNSs users' self-disclosure as a mediating variable to empirically analyze causal relationships between SNSs usage motivation, privacy concern and subjective well-being using a structural equation model. Based on the results of the analysis, the SNSs usage motivation was mediated by self-disclosure to show positive causal relationships with privacy concern and subjective well-being.