The purpose of the virtual enterprise "i tomato" founded by Far East University is to help students from disadvantaged families. The CEO tomato creative marketing competition held annually makes it possible for consumers to be touched by the stories of love during tomato tasting. The producer won the first prize with this film adaptation of his true life-story. His persistence and determination during film making were very impressive. Nowadays, in the age of decreasing birth rate, micro-film creation using computer technology has become an efficient instrument for schools to enhance their reputation and attract students.
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