Success of E-Travel Services among Saudi Arabian Travelers

摘要

In the past decade, information and communication technologies (ICT) have led to an increasing impact on tourism industry. This industry is ranked now as the prime sector in e-commerce, where the Internet has changed the traditional way of providing travel services by developing e-travel services and enabling consumers to interact directly with tourism providers. Nowadays, more travelers prefer to make their travel plans and use travel services via the Internet due to its' convenience, low prices, simplicity of looking for information as well as its ability to save time. This research intends to investigate the level of success of online travel services among Saudi Arabian travelers.