Research has shown that grocery shopping is the most stressful form of shopping and it is an activity that most individuals perform on a regular basis. Grocery shopping via the Internet has the potential to reduce a number stressors associated with grocery shopping. This research confirms that shopping over the Internet reduces these stressors but creates a new list of potential stressors for customers. This study concludes with solutions an online store can implement to reduce potential stressors for customers.
展开▼
